Koleston Perfect has become the backbone of Wella and THE brand for hair colour worldwide: with an extraordinary variety of nuances, long-lasting superb gray coverage and colour intensity, easy usage and an absolutely reliable colour result.
  • Truly perfect, intense and vibrant colour results due to highest quality ingredients
  • Unique palette of rich blonde, natural, brown, red and special mix shades with Trluxiv Technology
  • Up to 100% grey coverage with root to tip evenness
  • Contains 25% conditioning agents and lipids for care and gentle-on-hair results
  • Up to 66% more shine *


A colour brand specially formulated to reduce the risk of developing allergy*
  • New Me+ dye molecule*
  • Simple and complete line-up
  • First ever Ecarf Seal on permanent colour with up to
    100% grey coverage and 3 levels of lift


Whether it is for subtle self-expression or dramatic statement looks, Blondor offers complete collections of products that will enable any type of service. Discover the world of Blondor and its product collections that enable full head,partial, as well as foil based and freehand application techniques. Showcase your mastery as a colorist in any sunkissed, ombre, bronde, or multitonal colour result.
  • Tri-lightening technology with effective anti-yellow molecules for clear blonde results
  • Up to 7 levels of lift
  • Highly flexible through multi-purpose application and different mixing ratios


It has become a global beauty phenomenon setting the new standard of luminous and healthy-looking hair colour.

Discover the wonders of ILLUMINA COLOR.
Illumina color eleveates light to its highest spectrum revealing previously unseen potential in hair. Now you can make light your own and create new colour expressions that stir the senses and emotions of every client.


Welcome to the world of demi-permanent colour with Color Touch that redefines the professional standard in colour and service.
  • Number one demi colour from wella professionals
  • Up to 57% more multi-faceted colour*
  • Up to 63% more shine*
  • Advanced light2 color complex
  • Ammonia-free gentle cream formula


Semi-permanent Color Fresh is an ideal way to refresh colour vibrancy in between full colour services. With perfect gentless, the ph 6.5 formula delivers high performance conditioning that is perfectly synchronised with the Wella colour portfolio.
  • Gentle formula with tone2 shine technology
  • No damage to the hair – ammonia-free, peroxide-free, alcohol-free and gentle ph 6.5
  • Highly performing combination of a conditioning agent and a vitamin complex
  • Moisturises and smoothens hair
  • Up to 50% more shine
    Lasts up to 10 washes


Color Fresh Create is an ammonia-free hair color with a complete semi-permanent expressive color palette. • With 12 specially crafted pure vibrant shades and 3 additives.
  • Full intermixability and beautiful pastelization and tonal results.
  • Fading true to tone and lasting up to 20 washes, depending on shade used and hair condition.
  • Additives Collection
  • Explore unlimited tonal directions
  • #TonightDusk for deeper muted tones
  • #VintageBlush for powdery pastels
  • #TomorrowClear for pastelization


llumina Opal-Essence See colour in a new light with Illumina Opal-Essence – an innovative collection of no-depth shades that deliver an eye-catching, metallic, milky sheen. The unique formula contains an extraordinary combination of warm and cool reflects within each shade which produces different hues depending on the bend of each hair. Suitable for use on its own or alongside Illumina Colour, Illumina Opal-Essence offers the perfect touch of illuminating colour.


Create the latest looks quickly and easily with instamat!C matte gloss, the new fashion forward diffused color finish that fades beautifully.